Tencent Music Entertainment Group (TME) Privacy Policy


Tencent Music Entertainment Group (TME) regards user information security and privacy protection as its "lifeline". Following our "all for user value" philosophy, we strive to improve the information processing transparency, enhance information management convenience, and protect your information and communication security.

TME strictly abides by relevant laws and regulations and follows the following privacy protection principles to provide you with more secure and more reliable services:

Secure and reliable: We do our utmost to prevent your information from being leaked, damaged, or lost through reasonable and effective information security technologies and management processes.

Self-determined option: We provide you with convenient information management options so you can make appropriate choices and manage your personal information.

Protecting communication secrets: We strictly abide by laws and regulations, protect your communication secrets, and provide you with secure communication services.

Reasonably necessary: We only collect reasonably necessary information to provide better services to you and other users.

Clear and transparent: We strive to describe our privacy policy in plain, concise language so that you can clearly understand how we handle our information.

Integrating privacy protection into our product design: We integrate privacy protection into all aspects of our product or service development, considering various factors such as law, product, and design.

This Tencent Music Entertainment Group (TME) Privacy Policy (hereinafter referred to as "this Policy") mainly explains to you what information we collect, for what purposes we collect information, the rights you have, etc. We hope that you carefully read this Policy to learn more about how we collect and use information so that you can better understand our products or services and make appropriate choices.

This Policy will help you understand the following:

1. What necessary information we collect?

2. How do we use the collected information?

3. How do we use cookies and related technologies?

4. Information you share

5. How should you manage your information?

6. Information we share

7. Information we may send you

8. Where do we store the information and for how long?

9. Information security

10. Protection of minors

11. Scope of application

12. Contact us

13. Changes

By using TME's products or services, you are agreeing to what we have described in this Policy. If you or your guardians disagree with any content of this Policy, you should stop using TME's products or services immediately.

If you have any questions, please contact us.


Part I Definitions

"Personal Information" refers to any information recorded electronically or otherwise that can identify a natural person's identity, either alone or in combination with other information, including but not limited to the natural person's name, date of birth, ID number, biometric information, address, phone number, etc.

"Sensitive Personal Information" refers to personal information that, if leaked, illegally provided, or misused, may endanger a person's personal and property safety, or can easily lead to damage in personal reputation and physical and mental health or to discriminatory treatment. Sensitive personal information includes ID number, personal biometric information, bank accounts, communication content, health-related physiological information, and the like.

"Devices" refers to machines that can be used to access TME services, such as desktop computers, laptops, tablets, or smartphones.

"Unique Device Identifier (dedicated ID or UUID)" refers to a string of characters that are programmed into a device by the manufacturer and can be used to uniquely identify the device (eg. the IMEI number of a mobile phone). Unique device identifiers have multiple usage, including the provision of advertisements when cookies cannot be used (eg. in a mobile application).

"Cookie" is a neutral technology that allows a web server to store data on or read data from a client. A cookie file is a file that stores information about a user's visits to websites in .txt format. Cookie content is usually encrypted. Secure cookie technology can provide users with more convenient services when they go online.

"IP Address" is a serial number, called Internet Protocol (IP) address, assigned to each device connected to the Internet. The serial number is usually assigned based on a device's geographic location. The IP address is typically used to identify the location of a device when it is connected to the Internet.

"GPS" is short for "Global Positioning System". The GPS signal receiver on your device can receive signals from GPS satellites and then use the received information to calculate your location.

"WIFI" is a technology that allows electronic devices to connect to a wireless local area network (WLAN), or a wireless network as we usually call it.

"Base Station" is a public mobile communication base station, which is a form of a radio station. It refers to a radio transceiver station that transmits information between a mobile communication switching center and a mobile telephone terminal in a certain radio coverage area.

"TLS" (Transport Layer Security), also known as Secure Transport Layer Protocol, consists of the TLS Record Protocol and the TLS Handshake Protocol to ensure confidentiality and data integrity between two communication applications.

"SSL" (Secure Socket Layer), also known as Secure Socket Layer, is a security protocol implemented on a transmission and communication protocol (TCP/IP). SSL supports all types of networks. It provides three basic security services, all using public key and symmetric key technology to achieve information confidentiality.

"Information Collection Technology": The "automatic collection" as described in this Policy includes the use of the following methods:

(1) Cookie

A cookie is a small text file placed on the client (your computer, mobile phone, or other smart terminals) when you visit a website to improve your online experience.

(2) Web beacon

A web beacon is an electronic image file or other technologies embedded in a website or email that can be used to count the number of visitors, record whether and when you check an email or visit a website, or enable the use of certain cookies.

(3) Log files

Log files store data that is automatically collected. Such data includes Internet Protocol (IP) addresses, browser types, Internet Service Providers (ISPs), reference/exit pages, operating systems, date/time stamps, click stream, etc.

(4) ET tags

An ET tag is an HTTP protocol header that is transmitted backstage between the Internet browser and the Internet server. It can be used in place of cookies to track individual users, allowing us to better understand and improve our services.

(5) JavaScript

JavaScript is a programming language for creating more interactive and dynamic web pages. JavaScript can set, read, and delete cookies.

"Affiliated companies" refers to the single or collective name of operators of TME platforms or products or other companies associated with TME (including but not limited to Tencent Music Entertainment Technology (Shenzhen) Co., Ltd., Tencent Music Entertainment (Shenzhen) Co., Ltd., Guangzhou Kugou Computer Technology Co., Ltd., Beijing Kuwo Technology Co., Ltd., Shenzhen Tencent Computer System Co., Ltd., etc.). "Association relationship" means, for any entity (including individuals, companies, organizations, or any other entity), entities that this entity controls directly or indirectly, entities directly or indirectly controlled by this entity, or entities directly or indirectly controlled by the same entity that controls this entity. The foregoing "control" means the right to directly or indirectly give instructions or enjoin others to give instructions in the management and decision making of related entities by holding voting rights, contracts, or other means, or means other relationships that constitute actual control.

"Products or Services" refers to websites, applications, clients, services, and tools such as the various TME platforms or products (including QQ Music, Kugou Music, Kuwo Music, WeSing, Kugou Live, Kuwo Star, Tencent Musicians, 5sing, and other products or services offered by TME).


Part II Privacy Policy Terms

1. What necessary information we collect?

We collect only information necessary to realize our products' features based on legal, justified, and necessary principles.

1.1 Information you voluntarily provide when you use our products or services

1.1.1 Information you fill in when you register or log in to an account.

For example, the nickname and mobile phone number you fill in when you register a QQ, WeChat account, or log in to your account.

1.1.2 Information that you upload when you use our products or services.

For example, the avatars you upload and photos you share when you use QQ Music and WeSing.

1.1.3 Information you submit through our customer service or at the time you attend our events.

For example, a questionnaire you fill out when attending our online events may include your name, phone number, home address, and other information. Some of our services may require you to provide specific sensitive personal information to realize specific features. If you choose not to provide this type of information, you may not be able to use certain specific features of the service, but it will not affect your use of other features of the service. By voluntarily providing your sensitive personal information, you agree that we may handle your information in accordance with the purposes and methods described in this Policy.

1.2 Information we obtain when you use our products or services

1.2.1 Log information. When you use our products or services, we may automatically collect related information and store them as service log information.

(1) Device information. For example, device model, operating system version, unique device identifier, battery, signal strength, etc.

(2) Software information. For example, the software version number and the browser type. We may collect information about mobile apps and other software you use to ensure the operating environment security and provide needed services.

(3) IP address.

(4) Service log information. For example, information of contents you search and view, service failure, referral URLs, etc. when you use our products or services.

(5) Communication log information. For example, the communication accounts, time, and duration when you use our products or services.

1.2.2 Location information. When you use a location-related service, we may record the location of your device to provide you with relevant services.

(1) When you use our services, we may obtain your geographic location information through IP address, GPS, WiFi, base station, or other means.

(2) The information provided by you or other users when using our services may include information about your location. For example, the account information you provide may include your location information and the photos you share with others may include the geo-tagging information.

1.2.3 Other relevant information. We may collect relevant information to help you better use our products or services. For example, we collect information about your buddy lists, song lists, and voiceprint feature value. To ensure that you can reach people you know when using our services, if you choose to enable the "Import Contacts" feature, we may encrypt your contacts' names and phone numbers and collect only the encrypted information.

1.3 Information shared by other users contains your information

For example, photos posted by other users or videos shared by others may contain your information.

1.4 Information obtained from our third-party partners

We may obtain information that you generate or share when you use products or services of our third-party partners. For example, when you use products or services of our third-party partners that have a business relationship with TME, we may obtain the information about when and where you use TME services through our third-party partners' products or services, to facilitate your authorization management. Please carefully read user agreements or privacy policies for services offered by our third-party partners.

2. How do we use the collected information?

We use the collected information for the following purposes in strict accordance with laws and regulations as well as agreements with our users. If we use your information beyond the following purposes, we will explain it to you again and obtain your prior consent.

2.1 Provide services to you.

2.2 Meet your personalized needs. For example, language settings, location settings, and personalized help services.

2.3 Develop products and optimize services. For example, when our system fails, we may record and analyze the information generated when the system fails to optimize our services.

2.4 Ensure security. We may use your information for identity verification, security protection, anti-fraud monitoring, archive backup, customer security services, and more.

2.5 Recommend advertisements, information, etc. that may interest you. We may use your information to provide you with well-targeted advertisements on relevant websites, apps, and other channels.

2.6 Evaluate and improve the effectiveness of our advertising and other promotions.

2.7 Manage software. For example, to perform software certification, software upgrades, and the like.

2.8 Invite you to participate in surveys about our services.

To give you a better experience and improve our services or other applications that you agree to, we may use the information we collect through certain services in our other services, subject to relevant laws and regulations. We may use the information we collect when you use a certain service of ours in our other services to show you personalized contents or advertisements, or in user research analysis and statistics.

To ensure the security of our services and help us better understand how an application of ours is performing, we may record information such as how often you use the application, fault information, overall usage, performance data, and the source of the application. We will not combine the information we store in the analysis software with personal identity information you provide in an application.

3. How do we use cookies and related technologies?

We or our third-party partners may collect your information by placing secure cookies and using other related technologies to provide you with more personalized user experience and services. We will strictly require our third-party partners to observe the relevant provisions of this Policy.

You can manage your cookies through "Settings" of your browser. However, please note that if you disable cookies, you may not be able to enjoy the best service experience and some services may not work properly.

4. Information you share

You can share your information with your friends, family members, and other users with our services. For example, the videos, texts, and photos that you share publicly on WeSing. Please note that these materials may include sensitive information about your identity, property, etc. Please think twice before disclosing your personal sensitive information.

You can control the scope of your shared information through the "Privacy Settings" of our services. You can also delete your publicly shared information through the settings or by following the guides we provide. However, please note that this information may still be kept independently by other users or non-associated third parties that are not under our control.

5. How should you manage your information?

5.1 You may access, modify, and delete the registration information and other personal information you provide during the use of our services. You may also contact us by following the guides in our notices. The scope and the manner in which you access, modify, and delete your personal information will depend on the specific service you use. For example, if you want to stop sharing your location information when using location-related services, you can stop sharing by disabling your mobile phone's location feature or using the method provided by software and hardware service providers and communication service providers. We suggest you carefully read the relevant instructions.

5.2 We will collect and use your information solely as described in this Policy to realize the features of our products or services. If you find that we have collected and used your personal information in violation of laws and regulations or agreements between you and us, you can ask us to delete this information. If you find that your personal information collected and stored by us is incorrect, you can also ask us to correct them. Please contact us using the contact information listed in this Policy.

5.3 When you access, modify, and delete relevant information, we may verify your identity to protect your account.

5.4 Please understand that due to technical limitations and legal or regulatory requirements, we may not be able to meet all of your requirements. We will respond to your requests within a reasonable time frame.

6. Information we share

We strictly restrict the sharing of information in accordance with laws and regulations.

6.1 We may share your personal information with third parties with your prior consent.

6.2 For the sole purpose of external processing, we may share your personal information with our third-party partners (third-party service providers, contractors, agents, advertising partners, app developers, etc., for example, a communication service provider that sends emails or push notifications on our behalf, and a map service provider that provides us with location services. They may not be in your law district). We may allow them to process this information for us in accordance with our instructions, privacy policy, and other relevant confidentiality and security measures, and use them for the following purposes:

6.2.1 Provide you with our services.

6.2.2 Realize part of the purposes stated in the "How we use the collected information" section.

6.2.3 Fulfill our obligations and exercise our rights under the TME Service Agreement or this Policy.

6.2.4 Understand, maintain, and improve our services.

If we share your information with the above-mentioned third parties, we will use encryption, anonymization, and other means to protect your information.

6.3 With the continuous development of our business, when mergers, acquisitions, asset transfers and other transactions result in the sharing of your personal information with third parties, we will inform you by means of notifications, announcements, etc., and will continue to protect or require the new administrators to continue to protect your personal information in accordance with laws and regulations and standards not less than the standards required by this Policy.

6.4 We will use the collected information for big data analysis. We will analyze the collected information and form a city heat map or industry insight report that does not contain any personal information. We may disclose and share information with our partners that has been processed and has no identity identification content to understand how users use our services or let the public know about the overall usage trends of our services.

6.5 We may disclose your personal information for the following purposes:

6.5.1 Comply with applicable laws and regulations and other relevant provisions.

6.5.2 Comply with court decisions, rulings, or other legal procedures.

6.5.3 Comply with the requirements of relevant government agencies or other legally authorized organizations.

6.5.4 Comply with relevant provisions of laws, regulations, etc. that we have reason to believe that we should observe.

6.5.5 Implement the relevant service agreement or this Policy, maintain public interest, protect the personal and property safety or other legal rights of our customers, ourselves, our affiliates, other users or employees, and for other reasonable and necessary usage.

7. Information we may send you

7.1 Information push

We may send you emails, text messages, news, and push notifications when you use our services. You can choose to unsubscribe on your device by following the instructions.

7.2 Announcements related to services

We may issue service-related announcements to you when necessary (for example, when a service is suspended due to system maintenance). You may not be able to cancel these service-related announcements, which are not advertisements in nature.

8. Where do we store the information and for how long?

8.1 Location where the information is stored

We store domestically-collected users' personal information in China in accordance with the laws and regulations.

8.2 Duration of information stored

In general, we retain your personal information for the shortest period of time necessary to achieve our purpose. However, we may change the storage time of personal information to:

8.2.1 Comply with applicable laws and regulations and other relevant regulations.

8.2.2 Comply with court decisions, rulings or other legal procedures.

8.2.3 Comply with the requirements of relevant government agencies or legally authorized organizations.

8.2.4 Comply with relevant provisions of laws, regulations, etc. that we have reason to believe that we should observe.

8.2.5 Implement the relevant service agreement or this Policy, maintain public interest, protect the personal and property safety or other legal rights of our customers, ourselves, our affiliates, and other users or employees, and for other reasonable and necessary usage.

When our products or services cease to operate, we will notify you by, for example, notifications, announcements, and other means. We will delete or anonymize your personal information within a reasonable period of time.

9. Information security

We provide appropriate security for your information to prevent loss, misuse, unauthorized access or disclosure.

9.1 We protect users' communication secrets in strict accordance with laws and regulations.

9.2 We will use various security measures within a reasonable level of security to ensure information security. For example, we use encryption technology (such as TLS and SSL), anonymization, and other means to protect your personal information.

9.3 We establish specialized management systems, processes, and organizations to ensure information security. For example, we strictly limit the range of people who can access the information. We require these people to abide by confidentiality obligations, and we conduct reviews.

9.4 In the event of a security incident such as personal information leakage, we will launch an emergency plan to prevent the expansion of the incident and inform you by notifications, announcements, and other means.

10. Protection of minors

We attach great importance to the protection of personal information of minors. In accordance with the relevant laws and regulations, if you are a minor under the age of 18, you should obtain the consent of your parents or legal guardians before using TME's products or services. If you are a guardian of a minor, please contact us using the contact information in Section 12 should you have questions about the personal information of the minor under your custody.

11. Scope of application

This Policy applies to all of our products or services. However, certain products or services of ours may have their own specific privacy guidelines/statements, which describe more specifically how we process your information in these services. In the event of any inconsistency between this Policy and the privacy guidelines/statements for a particular service, the specific privacy guidelines/statements shall prevail.

Please note that this Policy does not apply to products or services offered by other companies or individuals. If you use a third party's products or services, you are bound by this third party's privacy policy (not this Policy) and you should carefully read the policy.

12. Contact us

If you have any questions about this Policy or other related matters, please contact us through http://kf.qq.com/. You can also send your questions to qqmusic155@tencent.com or to the following address:

TME Legal Department at Floor 17, Wanlida Technology Building, Kejizhongyi Avenue, Nanshan District, Shenzhen, Guangdong, China.

Zip code: 518000

We will review the issue you raise as soon as possible and respond within 30 days of verifying your user status.

13. Changes

We may revise this Policy in due course. If such changes result in a substantial derogation of your rights under this Policy, we will notify you about the changes by posts on a conspicuous position of a web page, sending you an email, or other means before the changes take effect. In such a case, if you continue to use our products or services, you agree to be bound by the revised policy terms.


Date of the latest update: June 27, 2018