Use Technology to Elevate the Role of Music in People’s Lives, by Enabling Them to Create, Enjoy, Share and Interact with Music
Tencent Music Entertainment Group ("TME") is the leading online music entertainment
platform in China. We offer online music and music-centric social entertainment
services with the four famous music mobile apps in China - QQ Music, Kugou Music,
Kuwo Music and WeSing – to over 800 million highly diverse and engaged users.
We offer a comprehensive suite of online music entertainment products, which allows
users to enjoy a broad range of engaging and entertaining music experiences,
including discovering, listening, singing, watching, performing and socializing.
With different music entertainment services fully integrated into one platform,
users not only listen to music on our platform, but also sing karaoke with friends or
watch live performance.
We have a comprehensive and diverse central music library with an extensive selection of albums and live music available in both audios and video formats. Given our competitive strengths and our leading position as a pioneer for copyright protection in China, we expand our strategic partnerships with well-known domestic and international music labels. Our music content library is complemented by diverse user-generated content on our platform, including online karaoke songs, short videos, live streaming of music performances and much more.
Our technology and data enable us to develop innovative products that provide superior user experiences and drive user engagement and empower artists as well as content partners to produce, distribute, protect and monetize their music.
We will continue to use technology to elevate the role of music in people's lives, by enabling them to create, enjoy, share and interact with music.
Mission
Our Ultimate Value
Vision
Our Shared Goal
Provide the best music experience for our users via innovative technology;
Provide a platform for musicians to showcase their talents whilst cherishing music creation;
Provide an environment for all employees to achieve their full potential whilst focusing on collective growth;
Provide the driving force in developing a healthy music entertainment industry;
Highly uphold corporate social responsibility and contribute positively to the importance of cultural development.
Core Values
Our Guiding Principles
i=Integrity is our foundation
T=Teamwork is our approach
M=Motivation is our driving force
E=Excellence is the outcome
Yangguang Code of Conduct
Our Ethical Standards
Provide the best music experience for our users via innovative technology;
Provide a platform for musicians to showcase their talents whilst cherishing music creation;
Provide an environment for all employees to achieve their full potential whilst focusing on collective growth;
Provide the driving force in developing a healthy music entertainment industry;
Highly uphold corporate social responsibility and contribute positively to the importance of cultural development.
i=Integrity is our foundation
T=Teamwork is our approach
M=Motivation is our driving force
E=Excellence is the outcome
Use technology to elevate the role of music in people’s lives, by enabling them to create, enjoy, share and interact with music.
To become the most influential music entertainment company in the world.
Provide the best music experience for our users via innovative technology;
Provide a platform for musicians to showcase their talents whilst cherishing music creation;
Provide an environment for all employees to achieve their full potential whilst focusing on collective growth;
Provide the driving force in developing a healthy music entertainment industry;
Highly uphold corporate social responsibility and contribute positively to the importance of cultural development.
iTME
i=Integrity is our foundation
T=Teamwork is our approach
M=Motivation is our driving force
E=Excellence is the outcome