ABOUT - TME

ABOUT TME

Tencent Music Entertainment Group is the leading online music entertainment platform in China. We offer online music and music-centric social entertainment services with the four famous music mobile apps in China - QQ Music, Kugou Music, Kuwo Music and WeSing – to over 800 million highly diverse and engaged users.

We offer a comprehensive suite of online music entertainment products, which allows users to enjoy a broad range of engaging and entertaining music experiences, including discovering, listening, singing, watching, performing and socializing. With different music entertainment services fully integrated into one platform, users not only listen to music on our platform, but sing karaoke with friends or watch live performance.
We have a comprehensive and diverse central music library with an extensive selection of albums and live music available in both audios and video formats. Given our competitive strengths and our leading position as a pioneer for copyright protection in China, we have established ourselves as a partner of choice for over 200 domestic and international music labels and other content owners. Our music content library is complemented by diverse user-generated content on our platform, including online karaoke songs, short videos, live streaming of music performances and much more.

Our technology and data enable us to develop innovative products that provide superior user experiences and drive user engagement and empower artists as well as content partners to produce, distribute, protect and monetize their music.

We will continue to use technology to elevate the role of music in people's lives by enabling them to create, enjoy, share and interact with music.

Milestones

2018

TME and Sony Music launched electronic dance music label, Liquid State

Tencent Music Nonprofit Program launched

Sony Music and Warner Music acquired shares in TME

TME listed on NYSE

2017

Tencent Musician Program launched

TME acquired Ultimate Music

TME and Spotify announced a share swap

2016

TME created from the combination of Tencent's online music business in China and China Music Corp

2014

China Music Corp acquired Kugou

WeSing launched

2013

China Music Corp acquired Kuwo

Kuwo Live launched

2012

Kugou Live (formerly Kugou Fanxing) launched

2005

QQ Music and Kuwo Music launched

2004

Kugou Music launched

2003

QQ launched online music services

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Corporate Culture

Mission

Our Ultimate Value

Use technology to elevate the role of music in people’s lives, by enabling them to create, enjoy, share and interact with music.

Vision

Our Shared Goal

To become the most influential music entertainment company in the world.

Provide the best music experience for our users via innovative technology.
Provide a platform for musicians to showcase their talents whilst cherishing music creation.
Provide an environment for all employees to achieve their full potential whilst focusing on collective growth.
Provide the driving force in developing a healthy music entertainment industry.
Highly uphold corporate social responsibility and contribute positively to the importance of cultural development.

Core Values

Our Guiding Principles

iTME

i=Integrity Integrity is our foundation

T=Teamwork Teamwork is our approach

M=Motivation Motivation is our driving force

E=Excellence Excellence is the outcome

Yangguang Code of Conduct

Our Ethical Standards

Use technology to elevate the role of music in people’s lives, by enabling them to create, enjoy, share and interact with music.

To become the most influential music entertainment company in the world

Provide the best music experience for our users via innovative technology.

Provide a platform for musicians to showcase their talents whilst cherishing music creation.

Provide an environment for all employees to achieve their full potential whilst focusing on collective growth.

Provide the driving force in developing a healthy music entertainment industry.

Highly uphold corporate social responsibility and contribute positively to the importance of cultural development.

iTME

i=Integrity Integrity is our foundation

T=Teamwork Teamwork is our approach

M=Motivation Motivation is our driving force

E=Excellence Excellence is the outcome

Corporate Culture

Mission

Our Ultimate Value

Use technology to elevate the role of music in people’s lives, by enabling them to create, enjoy, share and interact with music.

Vision

Our Shared Goal

To become the most influential music entertainment company in the world

Provide the best music experience for our users via innovative technology;
Provide a platform for musicians to showcase their talents whilst cherishing music creation;
Provide an environment for all employees to achieve their full potential whilst focusing on collective growth;
Provide the driving force in developing a healthy music entertainment industry;
Highly uphold corporate social responsibility and contribute positively to the importance of cultural development.

Core Values

Our Guiding Principles

iTME

i=Integrity    Integrity is our foundation
T=Teamwork    Teamwork is our approach
M=Motivation    Motivation is our driving force
E=Excellence    Excellence is the outcome

Yangguang Code of Conduct

Our Ethical Standards

Industry Recognition

2018-06-30

Tencent Musician Program's 'The Force' awarded Most Watched Music Industry Initiative of the Year

On June 30, 2018, the music community, including artists, producers, journalists and experts, joined the grand opening ceremony of the China Music Media Awards Ceremony. 'The Force', a Tencent Musician Program initiative focusing on promoting original music content creators, won the Most Watched Music Industry Initiative of the Year award on the back of its strong industry engagement and reputation, as well as tremendous support for original musicians in China.

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2018-04-15

TME wins Most Influential Enterprise in China's Digital Music Industry Award at the 2018 China Music Awards

On April 15, 2018, TME won the Most Influential Enterprise in China's Digital Music Industry Award at the 2018 China Music Awards, a leading awards ceremony celebrating China's music industry achievements. TME has dedicated itself to the development of China's music industry by promoting copyright protection, building an open copyright ecosystem, grooming musicians and encouraging music creation, and exporting Chinese music culture overseas. In the process, TME has improved global recognition for Chinese music.

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2018-01-15

TME wins Company of Ingenuity Award at 2017 People's Ingenuity Awards ceremony

On January 15, 2018, TME won the Company of Ingenuity Award at the 2017 People's Ingenuity Awards Ceremony held at the new media building of the People's Daily. The award recognized many of the company's significant contributions in 2017, which included building an open copyright ecosystem, supporting original music, promoting international music culture exchanges, and exploring innovative business models. From developing a single music playing software to introducing an innovative comprehensive music entertainment strategy, TME has grown together with China's digital music industry and continuously improved its products and services based on user needs and preferences to provide high-quality music entertainment experiences.

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2017-12-15

TME wins Contributor of the Year Award at 5th International China Music Industry Conference

On December 15, 2017, TME received the 2017 Contributor of the Year Award at the 5th International China Music Industry Conference. Accredited by the industry and government authorities such as the National Copyright Administration of China, the award was granted to TME in recognition of its efforts in 2017 to build an open copyright ecosystem, support original music, promote the exchange of international music culture exchange, and explore innovative business models.

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Corporate Citizenship

Tencent Music Nonprofit Program

TME launched the Tencent Music Nonprofit Program in Beijing on June 21, 2018. The program aims to deliver love and energy through music and demonstrate the social value of music. There are three key focus areas for the Tencent Music Nonprofit Program: promoting cultural heritage, music education, and encouraging care and love through music.

"Music is more than entertainment and emotional connections. It can also change people's lives and has greater value and power that is yet to be explored,” said Cussion Pang, CEO of TME.

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Promoting Cultural Heritage – New Ethnomusicology Project

Following the successful third Musicme Program in 2017 and to support musicians in China, TME partnered with the China Association of Performing Arts again in August 2018 to launch the 'New Ethnomusicology Project'. Under this project, TME will produce a series of ethnic music digital albums on a pro-bono basis. The 'New Ethnomusicology Project' brings together musicians across China to share original music reflecting diverse backgrounds and cultures of ethnic minorities.

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Music Education – Music Garden Space

In August 2018, TME teamed up with the Chen Yidan Foundation to establish 'Music Garden Space'. 'Music Garden Space' is an initiative aimed at providing a range of music education to children of ethnic minorities and from remote regions while also offering music training to local teachers in these regions. TME and the Chen Yidan Foundation also invite musicians, volunteers, and corporations to attend the various activities of 'Music Garden Space' to jointly promote ethnic culture and heritage, and to create other initiatives with a similar focus.

Recently, TME and Tencent Foundation jointly initiated a fundraising program towards the first 'Music Garden Space' located in Dongsheng Village in Sichuan, advocating for users to take action and contribute. All proceeds raised from the campaign will be used for the 'Music Garden Space' project to help children from minority and remote regions to realize their music dreams and ambitions.

And in September 2018, 'Music Garden Space' launched its first charity bazaar in Shenzhen in cooperation with over twenty sponsors across industries, including QQ Music, Kugou Music, Kuwo Music, Tencent Tingting, BOSE, 1more, Onkyo, Smart JD, Capri-Sun, MUZEN Radio, Nvidia, Insta360, iFlytek, Skyworth, Konka, Puppy Appliances, and JAYJUN.

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TME Tencent Music Entertainment Group

ABOUT TME

Milestones

Corporate Culture

Use technology to elevate the role of music in people’s lives, by enabling them to create, enjoy, share and interact with music.

To become the most influential music entertainment company in the world.

iTME

Use technology to elevate the role of music in people’s lives, by enabling them to create, enjoy, share and interact with music.

To become the most influential music entertainment company in the world

iTME