Tencent Music Charity Program

TME announced the launch of the 'Tencent Music Charity Program' in Beijing on June 21, 2018, a program designed to pass the love and energy via music and achieve a bigger social value of music. The program was centered on an open platform and three strategies: caring for music, cultural heritage, and music education. Cussion Kar Shun Pang, CEO of TME, said music contained larger value and energy worth our exploration as it could connect our entertainment life and emotions and even change our lives.